The full brand vision was developed for this project—from the name and logo to packaging design, tea varieties, and their descriptions. The concept focuses on naturalness, subtlety, and visual harmony, giving each tea its own distinctive motif and story.
The design combines minimalist typography with bold graphic accents to create a modern, recognizable aesthetic. Alongside the packaging, tea bag designs and a product catalog were developed to form a cohesive brand identity system.
The result is a contemporary tea brand that emphasizes refined aesthetics and an elevated user experience.
