This project was created while working at Florinus, UAB to promote the precious metals raw material buy-back service. I was responsible for the entire creative process – from developing the idea and concept to writing the copy and designing the visual solution.
The advertisement highlights a sentimental message (“Bring your grandmother’s legacy back to life”), encouraging people to repurpose unused or old jewellery by turning it into investment gold bars or new jewellery pieces. In the visual composition, the pile of scrap gold symbolises the hidden potential in items that are no longer worn.
*Created while working at Florinus, UAB.
*Created while working at Florinus, UAB.
