SPRITZO de Robin
Spritzo de Robin is a non-alcoholic sparkling tea aperitivo designed around the ritual of golden hour: slow afternoons, shared tables, sun-warmed terraces, and the pleasure of having nowhere else to be. The brand brings the romance and sophistication of a European aperitivo into a contemporary alcohol-free context, positioning the drink not as a substitute, but as an occasion in its own right.
Spritzo de Robin is a non-alcoholic sparkling tea aperitivo designed around the ritual of golden hour: slow afternoons, shared tables, sun-warmed terraces, and the pleasure of having nowhere else to be. The brand brings the romance and sophistication of a European aperitivo into a contemporary alcohol-free context, positioning the drink not as a substitute, but as an occasion in its own right.
The creative direction blends vintage European hospitality with modern editorial restraint. Inspired by old aperitivo labels, illustrated travel posters, Mediterranean cafés, and mid-century print design, the visual world feels nostalgic without becoming overly retro.
A warm palette of parchment cream, vermilion red, black, and sun-faded neutrals gives the identity a tactile, collected quality. Typography creates deliberate contrast: bold, modern letterforms establish confidence, elegant serifs introduce editorial sophistication, and expressive handwritten script adds warmth and personality.
At the center of the identity is Lucia, “the muse of spring,” an illustrated character who gives the bottle a sense of story and provenance. Botanical details, ornamental frames, batch markings, and small typographic notes build a packaging system that feels discovered rather than designed — somewhere between an archival wine label and a piece of ephemera brought home from a summer abroad.
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